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Stella Morabito - Profile
StrategicMove is a consulting company specialized in Marketing and Strategy and based in Paris.
Our aim :
To help start-ups and small to mid-sized organizations to develop their turnover through the identification of new business partners, the successful launch of new products/services and through international expansion.
Our services :Market Studies and Market Intelligence, Competition Assessments, Brand PositioningInnovation marketingProduct Roadmaps DefinitionNew Markets Entry StrategiesLead Generation, Partners Search & Selection and NegotiationsTrade Marketing (trade shows, POS, etc.)Web marketing & Social Networks
Stella Morabito holds a doctorate in Marketing of Università Bocconi (Milano, Italy) and two masters in Marketing (HEC, France) and Strategic Innovation Management (Ecole Centrale Paris, France).
Stella is a consumer electronics and a media convergence specialist. She worked in Italy for the Berlusconi media group on TV technology-related subjects like HDTV, VoD and interactive TV. After moving to France, she was named International Marketing Director of THOMSON, a leading consumer electronics company, where she drove international strategic marketing programs in 25 countries of the EMEA area.
Passionate about new technologies and accustomed to setting up marketing programs in countries where market studies and ROI are difficult to assess, Stella's specialty is to bring innovation to marketing strategies by realizing in-depth local market surveys and transposing them into innovative marketing programs for her customers. This pragmatic and custom-centered approach has led Stella to a series of successful product launches throughout several EMEA countries with substantial increases in market share and turnover for her clients.
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